ICYMI: Pusha T Shares “Bodega Babies” Short for his Latest Adidas Originals Sneaker

by Shantel Pass | published: Oct 29, 2017

The latest iteration of Pusha T‘s Adidas Originals sneaker collaboration is already a must have item just from its esoteric intention alone. Nothing short of fly, the minimalist “Bodega Babies” shoe was unveiled in a short film that spotlights corner stores and their cultural relevance in their respective neighborhoods. While clips of bodega visitors carry on their daily routines that involve a pit stop at the corner, various city residents talk about the bond and sense of community these tiny neighborhood staples have nurtured. Watch the “Bodega Babies” short above and check out King Push’s bodega brown paperbag-hued EQT (available in limited quantities on November 4th) below.

Pusha T EQT Pusha T EQT 2 Pusha t eqt 3


Earl Sweatshirt and Kid Cudi to Release Apparel Collections at Camp Flog Gnaw

by Shantel Pass | published: Oct 27, 2017

Camp Flog Gnaw 2017

In addition to the vibrant Camp Flog Gnaw official merch on sale this weekend during the sold out festival, a couple of our favorite artists are chipping in to make sure your closets have all of what they need to remember the weekend. Earl Sweatshirt‘s DEATHWORLD apparel line will be available for purchase at the carnival, the rapper announced in a tweet. A representative for Earl has been quoted as saying, “In part a response to the practicality and nostalgia of sportswear and the current sociopolitical state of this spinning orb, Earl Sweatshirt’s new brand DEATHWORLD aims to deliver time-honored clothing for those who choose to speak profoundly, not loudly.” The “Feral Hands” branded merch will release online soon.

Kid Cudi and Virgil Abloh‘s limited “MR. RAGER” collection items will also be for sale. The “MR. RAGER” line consists of 4 items with illustrations by Jacob Rochester according to Complex. No word on whether or not Cudi and Abloh’s pieces will launch online, but it’s a good idea to purchase what you’re interested in on camp grounds since the merchandise is limited. Design previews can be seen below.

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Tyler, The Creator Previews New Camp Flog Gnaw Merch

by Shantel Pass | published: Oct 26, 2017

Camp Flog Gnaw 2017 Merch

Tyler, The Creator‘s Camp Flog Gnaw, with its flawless lineup of performers, is going down this weekend, October 28th and 29th in Los Angeles. And while the sold out festival serves as the official kickoff to the rapper/musician/designer’s Flower Boy Tour, he’s stirring multiple creativity pots including a few in the style department. With the release of his Golf Le Fleur (for Converse) collection dropping November 2nd, Tyler also has a brand new line of Camp Flog Gnaw merchandise. The collection includes hoodies and t-shirts with Camp Flog Gnaw’s logo, a mosquito design and a burning cabin design.

Tyler has also shared artists’ set times for the two-day festival. It’s going to be an amazing, jam-packed weekend, why not snag some apparel for the memories?


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Tyler, the Creator & Converse Return for New Golf Le Fleur Collection

by JaLissa Latson | published: Oct 16, 2017


Tyler, the Creator and Converse are back after the successful launch of One Star, their original sneaker collaboration back in August. The flower boy is teaming up with Converse yet again to release the GOLF Le Fleur collection. Eye-catching, Tyler, the Creator and Converse are giving us color this winter.


Available in “Jolly Green,” “Solar Power,” and “Vanilla,” Tyler’s long reoccurring flower motif can be found on the footwear from this collection which is also set to include, hoodies, T-shirts, bombers, and hats. Golf Le Fleur will make it’s way to South Korea’s Kasina concept store on Wednesday, October 18th. The vibrant collection will release globally on November 2nd.  Take a look at what fans can expect from the collection below.



Tylervers Gold


ICYMI: Tracee Ellis Ross’ Holiday Collaboration with JC Penney Has a Look for Everyone

by Ashley Vance | published: Oct 14, 2017


By now, I think we can all admit that Tracee Ellis Ross is a human beam of sunshine. Earlier this week she announced a new holiday line featuring looks all under $100! She and JCPenney have worked well together to create a collection of clothing for anyone with a S to 3XL sized frame and at least $12 to spend. Each look from the 45-piece clothing line is appropriate for all ages, giving us a few options for just about any holiday occasion.

It’s been my lifelong dream to design a line of clothing to utilize my love of style and clothes and to create a collection accessible to everyone that empowers women to embrace their joyful spirit. Each piece is timeless and versatile, classic but with flavor. They can be mixed and matched to create elegant looks for everybody and every body,” Tracee said. “JCPenney was a wonderful partner for me as I designed this affordable collection because I truly believe that looking good does not have to cost a lot. At the same time I thought why not expand the joy of getting dressed into a few beautiful home décor items? These pieces add a special touch when entertaining friends and loved ones this holiday season, giving some sparkle and joy.”

The extensive line features evening wear, accessories, home accessories, pajamas, workwear and more. Browse through a few of the looks below before they become available Nov. 12, courtesy of JCPenney.

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Issa Rae Continues To Glow In The New COVERGIRL Short Film

by Morganne Nikole | published: Oct 11, 2017

Since 1997, CoverGirl has been known worldwide by their iconic catchphrase, “Easy, breezy, beautiful, CoverGirl.” But now, as part of a major rebranding strategy, the cosmetic brand is proclaiming a new and unapologetic tagline “I Am What I Make Up.” CoverGirl’s Senior Vice President Ukonwa Ojo says the brand has always been known for inclusion and pushing the boundaries on what it means to be beautiful, but the revamped slogan aims to inspire people to embrace their unique identities and boldly wear any version of themselves without apology. “This is bigger than a new campaign or a tagline,” she expressed to Billboard, “We hope to spark a proactive dialogue that shifts cultural assumptions about when, where, how, and why people wear makeup.

The short film enlists a slew of new CoverGirls including Ayesha Curry and the creator/star of HBO’s Insecure Issa Rae amongst others. Following a word prelude by literary giant Toni Morrison, the free formed visuals offer the perfect ode to the brand’s re-articulation on beauty and self-embrace by capturing each woman in her personal element while wearing CoverGirl Products.

As captioned on the brand’s Instagram, “#IAmWhatIMakeUp celebrates the power of every individual to create who they are and who they want to be.Watch the “Made In The Mirror” short film above and be on the lookout for more CoverGirl brand glow-ups in the form of packaging, product design, logo, tone and feel across all mediums.


Rihanna’s Fenty Beauty Is Launching A Holiday Collection

by Shanice Brim | published: Sep 22, 2017

Fenty Beauty Holiday

Rihanna did not come to play with the beauty cosmetics industry as Fenty Beauty continues its takeover. Within days of its launch, which featured a staggering 40 shades of foundation, social media was inundated by wowed makeup lovers showing off their foundation’s flawless matches. Other brands also felt the Fenty Beauty effect and began advertising their (newly added) shade ranges on social media. The bad gal doesn’t seem worried though as she welcomes the competition but voices concerns about why it took so long to realize that representation is the way to go.

Though Fenty Beauty has just released, the buzz is reaching higher and higher peaks as the days go by. So there’s no surprise that the brand has announced the holiday collection is slated to hit stores next month on October 21st. We can’t wait to see more Fenty Beauty selfies this holiday season!

HOLIDAY COLLECTION. You ready? October 13. @badgalriri

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Dapper Dan & Gucci Team Up For New Men’s Campaign

by JaLissa Latson | published: Sep 12, 2017


Hip-Hop culture and high fashion have had a long-running romance with many pioneers to thank for this. Dapper Dan, Harlem’s Hip Hop tailor is one of those pioneers. Dan’s efforts to show us just where the hood and high fashion really meet began in Harlem in the 1980s; his once ridiculed, now coveted designs as well as years of hard work on what he describes as a “macho type of ethnic ghetto clothing” has made for a capsule collection with none other than luxury brand, Gucci.

After criticism of Gucci’s copying one of Dan’s most unforgettable designs, the label’s creative director, Alessandro Michele and Dapper Dan came together to collaborate. Not only did Dan appear in the brands Cruise 2018 men’s tailoring campaign, but he will work with the Michele on a 2018 pre-fall collection. We can’t wait to see what will come of this collaboration. Be sure to stay tuned for updates. dapp1



Kelela Stuns At Calvin Klein Spring 2018 Runway Show

by JaLissa Latson | published: Sep 08, 2017


Appearing angelic, our girl Kelela was absolutely a vision in white at Calvin Klein’s Spring 2018 fashion week presentation Thursday night. Captured front and center with the likes of the always gorgeous Lupita Nyong’o as well as Moonlight’s ever-so-talented Ashton Sanders among others, Kelela paired a fresh fade along with locs beautifully embellished with crystal beads.

The darling singer’s unique style  coupled with her incredible talent keeps us coming back for more. As we await her upcoming debut album Take Me Apart and its tour, get into some of the magical moments from last night’s runway show below.

Kelela, Lupita Nyong'o

Christina Ricci, Kelela, Ashton Sanders, Kate Bosworth

Kelela, Lupita Nyong'o

Spring 2018 CALVIN KLEIN : 205W39NYC Runway Show


Introducing the Saint Heron Crewneck Sweatshirts

by Shantel Pass | published: Aug 01, 2017

SH Crew Neck Blue

Did you miss your chance to snag one of Saint Heron‘s extraordinarily comfy and stylish crewnecks from the last batch? Well, the stars have aligned a restock of those shirts and something new to complete your order. Along with the Saint Heron Unisex Crewneck T-Shirt’s six new color ways, shoppers will also find unisex, pullover sweatshirts to maintain that fashion forward comfort during the coming cooler weather.

Nothing says “naturally fly” like a subtle pop of muted color. So grab a Yam/Emerald T-Shirt for your brother, boyfriend, dad, husband or grandfather. For your gorgeously “plain Jane” girlfriend, sister, best friend, mom, aunt or cousin, you can snag a Khaki/Khaki pullover. Inventory is already going fast, so these items won’t be available for long.

Ready? Set…[Saint Heron] SHOP!!!

SH Crew Neck Yam

SH Crew Neck Khaki

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Beyoncé enlists Yara Shahidi, Selah Marley and More For New Ivy Park Campaign

by JaLissa Latson | published: Feb 01, 2017

Handpicked by the Queen Bey herself, Black-ish actress/activist Yara Shahidi and model Selah Marley usher in Black History month with some Black Girl Magic. As the stars of Beyoncé’s latest Ivy Park campaign, these young beauties dazzle and empower girls from all over the globe all at the same time.

04-ivy-park-selah-exclusiveSports are usually only geared towards men, and [it is empowering] simply shining a light on the fact that yes, women play sports and yes, we’re also great at what we do,” shared Marley via Vogue “I love that it highlights that women are capable of anything and we can dominate anywhere we go,” she continued on what Ivy Park means to her.

07-ivy-park-yara-exclusive“Being physically fit not only helps you achieve a healthy lifestyle but for me, it connects spirit and body, it makes me more present. I love what Ivy Park stands for and how Beyoncé is using this line to highlight the beauty and power of our bodies and spirits,” said Shahidi.

The campaign video features songbird SZA, model Sophie Koella and Chloe x Halle, all alongside Beyoncé as well as Marley and Shahidi in the brand’s second collection. Watch above.


Watch Snoop Dogg, Dev Hynes, Kareem Abdul-Jabbar & More In New Adidas Originals Ad

by JaLissa Latson | published: Jan 19, 2017

Adidas Originals has survived the tests of time and surely has had no problem reinventing their brand. Proving that impossible is still nothing, the athletic apparel company has released a brand new campaign tilted The Original Is Never Finished, starring NBA legend Kareem Abdul-Jabbarthe incredibly talented Dev Hynes, Snoop Dogg and more.

“We are constantly challenging ourselves and breaking down the boundaries that limit imagination,” shares Alegra O’Hare, VP of Global Communications at Adidas. So it only makes sense that The Original Is Never Finished is Adidas way of pushing their consumers to remain true to themselves, while also having the courage to never stop reinventing themselves.

The stunningly fascinating visual begins with a remix of Frank Sinatra’s “My Way.” Along the theme of recreating, Snoop Dogg reimagines his very iconic “Doggystyle” album cover but takes on a different role addressing the ongoing issue of gender equality. Toronto photographer Petra Collins is a vision as she reinvents Sandro Botticelli’s Birth of Venus for the campaign. Watch the compelling visual above.