Kanye West’s adidas Sneaker to Launch in June
adidas’ takeover continues as Kanye West made an appearance at the Global Brand Conference headquarters in Germany as one of the newest collaborating artist. Following an exclusive performance for the employee-filled crowd, Ye stopped to share a heartfelt speech, solidifying his relationship with the active-wear brand and debuting his forthcoming sneaker.
West gave insight on his art background and challenging traditional ways of wearing apparel, specifically with a company that is brave enough to collaborate with him. The sneaker, initially produced with Nike, will keep the original name but will change it’s spelling to “YEEZi.” The shoe is set to premier in June.
Pharrell & Uniqlo UT to Release T-Shirt Collaboration
Pharrell is on fire this year. Next on his agenda is his highly anticipated Spring/Summer 2014 collection with the Japanese retail giant, Uniqlo, as he implements his “I am OTHER” brand for a collaboration. Early March, the multi-talented artist announced that he would be trying his hand in fashion design, and the results are surely something to pay attention to. Based on a friendship between the tastemaker and the store’s first ever crowned creative director, Nigo, it is no wonder the two would team up yet again.
The capsule collection is an assortment of men and women’s t-shirts and hats in 26 different styles and 14 colors, matching very closely to the store’s aesthetic. The slogan-heavy designs run for $19.90 each, which is a good bargain according to Pharrell:
“When I first tried some of the things we produced on, I couldn’t stop myself from showing it off. I was like, ‘Wow, this is going to be revolutionary’. “It’s so soft—gentle to the touch—and I just could not believe the price it’s going for.”
Each t-shirt sells for less than $20, but the product is said to feel like $50-$80 quality, featuring Nigo’s tubular knit touch instead of side seams. The collection will be available for purchase online and in Uniqlo stores starting on April 14.
Check out the promotional video and an interview below:
Pharrell Signs Apparel & Sneaker Deal with Adidas
We all remember Pharrell‘s Grammy appearance with his infamous Vivienne Westwood hat and custom red leather Adidas track jacket, worn with an all-red pair of Adidas sneakers. As of lately, Pharrell has been spotted rocking the brand on the regular, from his collection of classic track jackets to his custom Stan Smith, adding to the suspicion that the two may be joining forces. Announced by Adidas UK, the multitalented artist and the German activewear brand has teamed up to design an apparel and footwear collection set to be debuted this summer. It will feature the artist’s signature Bionic Yarn, which is made using plastic debris collected from the ocean as part of international effort, The Vortex Project.
Here is what the iconic singer had to say about the collaboration:
“Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Adidas sport style creative director, Dirk Schoenberger, in in high hopes that this will be the start of a long-lasting relationship. Needless to say, we hope so too.
Check out the official announcement video:
Odd Future’s Spring/Summer 2014 Lookbook
Odd Future recently released a digital lookbook for their forthcoming spring/summer 2014 collection. The drop features Hodgy Beats, Left Brain, Jasper Dolphin, Syd The Kid and Mike G modeling colorful pattern-driven pieces of playful imagery such as tacos, sharks, sailboats, and the notorious ‘O’ doughnut. These prints are available on t-shirts, hats, socks, beanies, boxers and more. Check out some snaps from the drop below and cop the collection next week via their web store.
Beyoncé Releases Intimate Box Set For Valetine’s Day
If your chosen one for Valentine’s Day is a Beyoncé fan, then you can gift them with one heck of an intimate treat. The “Drunk In Love” singer has released the “Yours & Mine Box Set,” featuring boxers and/or boyshorts that read in the same pink album cover font. The mix-and-match set is $40 each. For guaranteed shipping before lover’s day, order before February 8.
Also, indulge in more Bey merch and cop your “Surfboard,” “Breakfast,” “Flawless” and “No Angel” sweatshirts for $65. If you’re in Brooklyn, slide through eatery Brucie for a special “Beyoncé-Themed Valentine’s Menu.” Eat your heart out in style.
Bonus: Beyoncé, “Mine” Feat. Drake
Solange Releases Lookbook For Sneaker Collaboration With PUMA
Solange announced her new role as creative consultant for PUMA this past November. She snagged Gerlan Marcel of Gerlan Jeans, Soft Circle band member Hisham Baroocha, and sisters Darlene and Lizzy Opko of William Opko to design a custom shoe for the brand’s “Girls of Blaze” Disc Collection.
Check out photos from the lookbook below, as well as a behind-the-scenes video from the shoot via My Damn Blog. Also, if you like the song playing in the BTS clip, cop Cassie’s Saint Heron-featured track “Indo,” produced and written by Solange. You can cop the collection tomorrow exclusively online and in-stores at Opening Ceremony.