Adidas Originals has survived the tests of time and surely has had no problem reinventing their brand. Proving that impossible is still nothing, the athletic apparel company has released a brand new campaign tilted The Original Is Never Finished, starring NBA legend Kareem Abdul-Jabbar, the incredibly talented Dev Hynes, Snoop Dogg and more.
“We are constantly challenging ourselves and breaking down the boundaries that limit imagination,” shares Alegra O’Hare, VP of Global Communications at Adidas. So it only makes sense that The Original Is Never Finished is Adidas way of pushing their consumers to remain true to themselves, while also having the courage to never stop reinventing themselves.
The stunningly fascinating visual begins with a remix of Frank Sinatra’s “My Way.” Along the theme of recreating, Snoop Dogg reimagines his very iconic “Doggystyle” album cover but takes on a different role addressing the ongoing issue of gender equality. Toronto photographer Petra Collins is a vision as she reinvents Sandro Botticelli’s Birth of Venus for the campaign. Watch the compelling visual above.