Solange Announces Sneaker Collaboration with PUMA


Solange took to her Instagram, Facebook and Tumblr to announce her new position as Art Director & Creative Consultant for PUMA.

Read her personal announcement here:

After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!! 

It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.

Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun! 

Solange recently directed an exclusive campaign for the brand, tapping her four favorite It girls — including Saint Heron Content Director Saada Ahmed and Arts and Culture editor Marjon Carlos — to model different styles. The ladies also share their personal fashion-savvy insights in a roundtable chat with Who What Wear.

Read the discussion here and view the photos below:


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