SiR Returns With “Tricky” Visual

Rising star SiR returns with a new single and visual for “Tricky” from his forthcoming EP due this fall. But before you begin swooning over this sublime ballad that is the story of all our lives, allow me to take you back to Seven Sundays. Released in 2015, the 14-track project envelops love, lust, life and vibes into a supremely sensate musical storybook. And having written for some of the greatest artists of our time, including Jill Scott and Anita Baker, it’s safe to say SiR is deserving of some serious spotlight.

As the son of a church music minister, SiR knows soul and sound, and adroitly executes that in his artistry. So with “Tricky,” we find the Inglewood native in a tornado of uneasy thoughts and emotions stemming from an overdose on love. The soulful crooner’s voice floats over the “hip-hop soul” styled beat while the visual is simple and direct with a hint of mystery. The black and white imagery follows SiR and friends around in what appears to be “a normal day in the life” and centers on a page in his notebook featuring “v1” and only a few words. By the video’s end, that page showcases the lyrics to a full song (presumably “Tricky”) that could be inspired by the clandestine “Ashley” who attempts to reach the artist by phone more than once. The visual ends with SiR seated next to a board of ideas and inspirations. Could this be some of what to expect from his “all for the ladies” themed HER EP? We’ll have to wait until October 6th for the answer to that. But for now, check out the incredibly accurate and still vibey “Tricky” above.

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