Kendrick Lamar teamed up with Reebok to add his personal touch to the brand’s Club C model. This is the Compton native’s third collaboration with the company thus far. In true Kendrick fashion, the black and white patterned acid-washed denim sneakers are said to represent equality.
“Now more than ever it is important for individuals to come together as one,” he mused. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.” The shoe also features the letters “k” and “o” which represent Kendrick’s “KDot” nickname.
Check out a sneak peek of the new collaboration below and stay tuned for the Reebok Classic x Kendrick Lamar Club C Capsule slated to hit the shelves on January 13.