Kendrick Lamar Releases Intense Visual For ‘Element.’

Kendrick Lamar

Something that makes Kendrick Lamar so interesting to watch is that his audience can track his progression. From the initial promise shown across his mixtape deliveries to the fully developed and ever-changing sounds and themes of his albums to the visual creative eye behind his music videos, he never ceases to amaze. We’ve reached a moment in Kendrick’s career in which his videos have become events known for their striking imagery and deep themes. “Element” continues this tradition with each frame feeling film-festival ready. Check out the video, directed by Jonas Lindstroem and the little homies (Kendrick Lamar and Dave Free), below:

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