Kendrick Lamar and Rihanna Join Forces for the Riveting “Loyalty” Visual

For obvious reasons, we just can’t seem to put down the DAMN. album. Kendrick Lamar adds to his library of cinematic visuals today with the release of “Loyalty,” a crowd favorite featuring Rihanna. The plot begins in a room full of dancers testing Lamar’s surface connection to the song’s title. As the story unfolds, our two stars appear to be accomplices in a mob, figuratively dodging sharks and fighting to keep themselves from sinking into the quicksand-like streets. 

Rihanna’s branded charm shines through her convincing performance as HBIC. Throughout the non-verbal dialogue, we’re faced with a few climactic interruptions that would completely spoil the gripping turn of events if we were to list them here. Check out the new video above. 

This entry was posted in Music News, News and tagged , , .